Startup Idea Validator

Two minutes now,
or two years finding out
the hard way.

“One conversation, before you build anything. Who already tried this and died. Who gives it away free. And whether anyone can actually be made to pay.”

Find out at the idea stage 2 minutes Nothing built. Nothing spent. No notice given at work.
Find out after you build it 6 months A product nobody asked for, and the sunk cost that makes you defend it.
Find out in the trough 2 years The savings, the co-founder, and thousands of dollars you will not get back.
Validate your idea  → Free. Runs inside the ChatGPT or Claude you already pay for.

The road ahead

Every founder drives the same road.

The spike of enthusiasm. The hard fall. The long flat stretch nobody warns you about. And then, if the idea was ever any good, the climb.

The only thing you choose is where on this road you find out.

The startup curve — drawn on accelerator whiteboards since 2010, and known ever since as the trough of sorrow
Route: idea → product-market fit Cost of discovering you were wrong
HAPPINESS TIME → YOU ARE HERE Idea only. 2 min · $0 your idea Initial enthusiasm everyone loves it Reality sets in 6 months · first real cost TROUGH OF SORROW 2 years · savings · the co-founder experimenting & pivoting Starts working Product-market fit Scale
where this tool works the road most ideas take where founders usually find out

The whole argument in one line: the information that would have stopped you is equally available at kilometre zero and in the trough. Only the price of learning it changes.

Setup · about a minute

Add it to your assistant.

“Your assistant does the research on your own plan. Nothing you type is sent to us — only the finished report, and only if you ask for it.”

Sign in to get the connector.

Completely free, now and later. Signing in just tells us how many founders are using this.

What comes back

A verdict you can act on, not an essay.

Tabbed and charted, published to a permanent link you can forward to a co-founder or an investor.

The two-minute route What it checks, in order
01 The graveyard who tried this and is gone 02 The substitute floor who gives it away free, and who pays for that 03 The stopping rule ten axes, seven hard kills that override the score 04 The tests 90 days, under $1,000 thresholds set up front FINISH Verdict one of three: build · different · don't
Report tabs: Verdict · Economics · Competitors · Graveyard · Tests · Leverage · The shape